Saudi Arabia Poultry Market Report  | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Saudi Arabia Poultry Market Overview

The Saudi Arabia Poultry Market report offers a detailed analysis of one of the Kingdom’s fastest-growing food sectors. Driven by rising health awareness, government food security initiatives, and growing demand for high-quality protein sources, the poultry industry in Saudi Arabia is undergoing rapid transformation. This report provides an in-depth overview of market dynamics, including key growth drivers, current challenges, consumer preferences, and emerging trends.

The study covers various poultry product segments such as broiler meat, eggs, and processed poultry, highlighting their market shares and future potential. It also examines the role of domestic production versus imports, technological advancements in poultry farming, and regulatory frameworks supporting the industry.

With insights into key players, strategic developments, and investment opportunities, the report equips stakeholders with the knowledge needed to navigate this evolving market. Whether you’re a producer, investor, or policymaker, this report is a valuable resource for making informed decisions.

Market Report Coverage

The “Saudi Arabia Poultry Market Report—Future (2025-2030)” by FoodBev Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Saudi Arabia Poultry Market is based on a combination of primary and secondary research, industry expert interviews, and reliable data sources. The study assumes stable economic conditions in Saudi Arabia throughout the forecast period, with continued support from government food security programs and Vision 2030 initiatives. It also assumes no major disruptions in the global poultry trade that could drastically affect imports or exports. Consumer trends toward health-conscious eating, protein-rich diets, and convenience food products are expected to continue influencing market demand.

Definitions Used:

• Poultry: Refers to domesticated birds raised primarily for meat and eggs, including broilers, layers, and processed poultry products.
• Broiler Meat: Chicken meat from birds raised specifically for consumption.
• Processed Poultry: Includes value-added products such as nuggets, sausages, and marinated cuts.
• Distribution Channel: The means through which poultry products reach end-users, including modern trade, traditional stores, and digital platforms.
• End-User: Refers to the final consumer segments such as households, foodservice providers, and institutional buyers.

All market sizes are reported in Saudi Riyal (SAR) and include both volume and value estimates where applicable. Forecasts are based on historical data, current market trends, and expected industry developments.

Market Scope

The Saudi Arabia Poultry Market report provides a comprehensive analysis of the industry, focusing on market size, trends, growth drivers, challenges, and opportunities from 2024 to 2030. The scope covers a wide range of poultry products, including broiler meat, eggs, and processed poultry, catering to both retail and foodservice sectors. It also examines market dynamics based on product type, source (domestic vs. imported), distribution channels, consumer types, and end-user segments.

The study highlights regional market performance across Central, Western, Eastern, Northern, and Southern Saudi Arabia, offering localized insights. Furthermore, it evaluates the competitive landscape, government policies, and technological advancements shaping the poultry sector.

MARKET OUTLOOK

Executive Summary

The Saudi Arabia Poultry Market is experiencing steady growth, driven by rising demand for protein-rich diets, increasing population, and government initiatives aimed at boosting local food production. Poultry, particularly chicken meat and eggs, is a staple in Saudi diets due to its affordability, religious acceptability (halal), and nutritional value. As a result, poultry accounts for a significant share of the Kingdom’s meat consumption, with per capita poultry consumption among the highest in the Middle East.

This report provides an in-depth analysis of the market from 2024 to 2030, covering key segments such as broiler meat, eggs, and processed poultry. It evaluates market performance by product type, source (domestic vs. imported), distribution channel, consumer type, end-user, and region. The Central and Western regions dominate in terms of consumption and production, supported by strong infrastructure and demand from urban centers.

Saudi Arabia’s Vision 2030 aims to increase domestic poultry production and reduce dependency on imports. As a result, the government is investing in large-scale poultry farming projects, feed production, and cold chain logistics. Technological advancements and biosecurity measures are also helping improve productivity and sustainability in the sector.

However, the market faces challenges such as high feed costs, water scarcity, and the need for skilled labor and advanced farming practices. Despite these barriers, the outlook remains positive due to strong consumer demand, favorable policy support, and increased interest from private investors.

The report also highlights the competitive landscape, featuring key players such as Al-Watania, Almarai, Fakieh Poultry, and Al Bayad Farms. These companies are expanding operations and launching value-added products to cater to evolving consumer preferences.

Overall, the Saudi Arabia Poultry Market presents lucrative opportunities for stakeholders across the supply chain, driven by structural reforms, health-conscious trends, and a growing emphasis on food security.

COMPETITIVE LANDSCAPE

Key Market Players

• Al-Watania Poultry

• Almarai Company

• Fakieh Poultry Farms

• Al Bayad Poultry

• Al Rabie Saudi Foods

• Al-Jouf Agricultural Development Company

• Al Kabeer Group

• Al Safi Danone

• Al-Ahlia Poultry Company

• Al Muhaidib Group

Market Share Analysis

The Saudi Arabia poultry market is highly competitive, with a mix of large-scale domestic producers and imported products shaping the market landscape. Leading companies such as Al-Watania Poultry and Almarai dominate a significant portion of the market share, benefiting from well-established supply chains, advanced production facilities, and strong brand recognition. Al-Watania Poultry, in particular, is a major player, commanding a considerable share due to its extensive product portfolio and vertical integration from feed production to processing and distribution.

Almarai, known for its quality and wide distribution network, also holds a strong position in both fresh and processed poultry segments. Fakieh Poultry and Al Bayad Poultry follow closely, leveraging innovation and expanding product ranges to capture growing consumer demand for convenience and value-added products.

Imports continue to supplement local supply, especially for specialized or niche poultry products not widely produced domestically. However, government policies under Vision 2030 aim to boost local production, gradually increasing domestic market share and reducing dependency on imports.

Overall, the top five players collectively control a large portion of the market, while smaller companies and imports fill the remaining segments. The market is expected to witness gradual consolidation and increased competition, driven by consumer preference shifts, technological adoption, and policy support for domestic growth.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers:
The Saudi Arabia poultry market is primarily driven by increasing consumer demand for affordable, high-protein foods. Rising health awareness encourages poultry consumption due to its nutritional benefits and halal certification, making it the preferred meat source. Population growth, urbanization, and changing lifestyles also fuel demand for convenient and processed poultry products.

Government initiatives under Vision 2030 to enhance food security and boost local poultry production are significant growth catalysts. Investments in infrastructure, cold chain logistics, and feed production further support market expansion. Additionally, rising disposable incomes and a growing foodservice sector contribute to higher poultry consumption.

Key Innovation:
Innovation in the Saudi poultry sector centers on improving production efficiency and product variety. Advances in automated poultry farming, biosecurity protocols, and disease control help increase yield and ensure product safety. Companies are developing value-added products such as ready-to-cook meals, marinated cuts, and frozen processed poultry to meet consumer convenience demands.

The integration of smart farming technologies, including IoT sensors and data analytics, enhances monitoring and management of poultry farms. Innovations in feed formulation also contribute to better growth rates and reduced environmental impact. These technological advancements, combined with improved packaging and distribution methods, enable market players to offer fresher, safer, and more diverse poultry products to consumers.

Market Challenges

1. High Feed Costs:
   Feed accounts for a major portion of poultry production expenses. Fluctuating global prices of feed ingredients like corn and soybean significantly impact profitability for producers in Saudi Arabia.
2. Water Scarcity:
   Saudi Arabia’s arid climate and limited freshwater resources pose challenges for large-scale poultry farming, which requires significant water for drinking, cleaning, and processing.
3. Dependence on Imports:
   Despite efforts to boost domestic production, the market remains reliant on imported feed and poultry products, exposing it to supply chain disruptions and price volatility.
4. Disease Outbreaks:
   Poultry farms are vulnerable to diseases such as avian influenza and Newcastle disease, which can cause severe losses and affect consumer confidence if not properly managed.
5. Skilled Labor Shortage:
   The industry faces a shortage of skilled workers and farm management experts, which limits operational efficiency and adoption of advanced farming practices.
6. Regulatory Compliance:
   Strict regulations on food safety, animal welfare, and environmental standards require continuous investment and adaptation from poultry producers, increasing operational complexity.
7. High Production Costs:
   Energy, labor, and infrastructure costs in Saudi Arabia are relatively high compared to some competing countries, which affects competitiveness in pricing.
8. Consumer Preferences Shift:
   Changing consumer trends toward plant-based proteins and alternative meat products could slow poultry demand growth in the long term.
9. Infrastructure Limitations:
   Inadequate cold chain logistics in some regions can result in product spoilage, limiting market reach and affecting product quality.
10. Environmental Concerns:
    Sustainability pressures are increasing, requiring producers to adopt eco-friendly practices, which may involve additional capital expenditure.

Market Opportunities

1. Government Support & Vision 2030:
   Strong policy focus on food security and local production offers incentives and investment opportunities in poultry farming and processing.
2. Rising Demand for Processed Poultry:
   Growing consumer preference for convenient, ready-to-cook, and value-added poultry products creates space for product innovation and diversification.
3. Technological Adoption:
   Implementation of smart farming technologies, automation, and biosecurity solutions can boost efficiency, reduce losses, and improve product quality.
4. Expansion of Cold Chain Infrastructure:
   Improving refrigerated storage and transport facilities can enhance distribution reach and reduce spoilage, opening new regional markets.
5. Export Potential:
   Developing high-quality poultry products for export to neighboring Gulf countries and beyond can increase revenue streams.
6. Health & Wellness Trends:
   Leveraging poultry’s health benefits and halal certification to capture health-conscious consumers and niche markets.
7. Private Sector Investment:
   Attracting foreign and local investors to fund modern poultry farms, feed mills, and processing plants can accelerate industry growth.
8. E-commerce & Online Retail:
   Rising online grocery shopping trends offer new sales channels to reach tech-savvy consumers efficiently.
9. Sustainable Farming Practices:
   Adopting eco-friendly and resource-efficient production methods aligns with global sustainability goals, enhancing brand reputation.
10. Product Innovation:
    Introducing organic, free-range, and antibiotic-free poultry products can cater to premium consumer segments and boost market differentiation.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Substantial Investments in Poultry Expansion:
   Almarai, the Middle East’s largest dairy company, plans to invest over SAR 18 billion (approximately USD 4.8 billion) by 2028, with nearly SAR 7 billion allocated to expanding its poultry operations. This investment aims to enhance supply chain capabilities and food security, aligning with Saudi Arabia’s Vision 2030 objectives.
2. Technological Advancements in Feed Production:
   Companies are adopting AI-based solutions and precision nutrition technologies to optimize feed formulations and improve feed efficiency. Smart feed mills using IoT-based monitoring systems have been introduced, enabling real-time tracking of feed consumption and poultry health, thereby reducing waste and improving production efficiency.
3. International Collaborations and Investments:
   Brazil’s BRF and Saudi Arabia’s Halal Products Development Company have initiated a joint venture with a USD 500 million investment in poultry production. Additionally, JBS has invested USD 50 million in a new chicken nugget manufacturing facility in Jeddah, set to commence operations in November 2024.
4. Advancements in Processing Facilities:
   Al Watania Poultry has unveiled the Middle East’s largest cooling plant, with a capacity of 17,700 kW, supporting various biothermal loads, including a high-capacity automated slaughterhouse processing 36,000 birds per hour.
5. Achieving Milestones in Domestic Production:
   Saudi Arabia’s poultry industry reached a significant milestone by producing 100,000 metric tons in February 2024, nearly double the UAE’s total production in 2022. This achievement brings the Kingdom closer to its self-sufficiency target of 85% by 2030.
6. Government Support and Policy Initiatives:
   The Saudi government has committed USD 4.5 billion in investments to support the poultry industry, aiming to meet 80% of domestic poultry demand by 2025. This initiative includes subsidies and infrastructure development to enhance production capabilities.
7. Focus on Sustainability and Innovation:
   Companies like Al-Watania Poultry and Tanmiah Food Company are investing in alternative protein sources like insect meal and algae to reduce reliance on traditional feed ingredients and enhance sustainability.
8. Educational Initiatives in Poultry Technology:
   Al-Watania Poultry Institute of Technology, established through a partnership with the Technical and Vocational Training Corporation, offers diploma programs and short courses in poultry production, aiming to develop a skilled workforce for the industry.
9. Digital Transformation in Retail and Distribution:
   The expansion of e-commerce platforms and modern retail outlets has facilitated direct consumer access to poultry products, with online stores increasing by 69.25% from 2018 to 2021, enhancing market reach and consumer convenience.
10. International Trade and Export Opportunities:
    Saudi Arabia’s position as the eighth-largest importer of poultry products globally underscores the potential for expanding exports. The government’s efforts to diversify import sources and maintain quality standards support the Kingdom’s export aspirations.

KEY BENEFITS FOR STAKEHOLDERS

1. Enhanced Food Security:
   Stakeholders benefit from government initiatives and investments aimed at increasing local poultry production, reducing import dependency, and ensuring a stable protein supply for the population.
2. Growing Market Demand:
   Rising consumer awareness about health and nutrition, along with expanding urban populations, creates consistent demand for poultry products, offering revenue growth opportunities.
3. Technological Advancements:
   Adoption of smart farming, automation, and advanced processing techniques improves operational efficiency, product quality, and cost-effectiveness for producers and processors.
4. Diverse Product Offerings:
   The trend toward processed and value-added poultry products allows retailers and manufacturers to cater to evolving consumer preferences, increasing market share and profitability.
5. Investment Opportunities:
   Expanding infrastructure, feed production, and cold chain logistics open avenues for investors and new entrants to capitalize on a growing and modernizing industry.
6. Export Potential:
   Improved production capacities and quality standards enable producers to tap into regional and international markets, diversifying revenue streams.
7. Skilled Workforce Development:
   Training programs and educational initiatives enhance workforce expertise, supporting sustainable industry growth and innovation.
8. Sustainability Focus:
   Stakeholders benefit from adopting eco-friendly practices, aligning with global trends and improving brand reputation among increasingly conscious consumers.
9. Policy Support:
   Government subsidies, incentives, and regulatory frameworks provide a favorable business environment, reducing risks for all players in the supply chain.
10. Consumer Convenience:
    Expansion of modern retail and e-commerce platforms helps distributors and retailers reach wider audiences more efficiently, boosting sales potential.

At FoodBev Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, FoodBev Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Industry Overview
    • Scope of the Study
    • Years Covered & Data Sources
    • Key Assumptions & Definition
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Key Insights
    • Market Overview
  • Market Segments 

• Product Type

• • • • Broiler Meat
      • Eggs
      • Processed Poultry
      • Fresh Poultry
      • Frozen Poultry

• Distribution Channel

• • • • Supermarkets/Hypermarkets
      • Convenience Stores
      • Online Retail
      • Butcher Shops
      • Institutional Sales

• End-User

• • •  Household
    • Hotels & Restaurants
    • Catering Services
    • Quick Service Restaurants (QSRs)
    • Government & Military Agencies

• COMPETITIVE LANDSCAPE

• Strategic Development (Key Strategic Moves)
• Market Positioning Analysis
• Key Player Profiles
  • Al-Watania Poultry
  • Almarai Company
  • Fakieh Poultry Farms
  • Al Bayad Poultry
  • Al Rabie Saudi Foods

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US