Morocco Poultry Market Report | Market Size, Industry Analysis, Growth Opportunities, & Forecast (2025-2030)

Morocco Poultry Market Overview

The Morocco Poultry Market is witnessing steady growth, driven by rising consumer demand for affordable and protein-rich food sources. Poultry, especially chicken, is a staple in Moroccan households, contributing significantly to the country’s overall meat consumption. Growing population, urbanization, and changing dietary habits are further boosting the market. The increasing preference for white meat over red meat, due to health concerns, is creating strong demand for poultry products across the country.

Additionally, advancements in poultry farming techniques and government support for the livestock sector are encouraging production growth. The expansion of modern retail outlets and rising foodservice industry is also contributing to the consumption of processed and fresh poultry meat.

However, the market faces challenges such as disease outbreaks and fluctuating feed prices, which impact production costs. Despite these hurdles, the market presents lucrative opportunities, particularly in processed poultry products and value-added segments. The rising demand for halal-certified and organic poultry is another emerging trend.

Market Report Coverage

The “Morocco Poultry Market  Report—Future (2025-2030)” by FoodBev Research & Consulting covers an in-depth analysis of the following segments in the market.

Study Assumptions and Definitions

This report on the Morocco Poultry Market is based on several assumptions, aimed at providing an accurate representation of the market dynamics from 2025 to 2030.

• Market Size & Growth: The market size and growth projections in this report are based on historical data, current trends, and industry forecasts. These estimates account for changing consumer preferences, population growth, and increasing demand for protein-rich foods.
• Poultry Types: The study focuses on key poultry types, including chicken, turkey, and duck, which are most prevalent in Morocco’s poultry consumption.
• Product Forms: Poultry products are segmented into fresh, frozen, and processed forms. Fresh and frozen products are expected to continue dominating the market, while processed poultry products (such as ready-to-eat meals) are gaining popularity.
• Geographic Scope: The scope of this report covers the entire Moroccan market, including urban and rural areas, with emphasis on consumption patterns in major cities and emerging regions.
• Regulatory Framework: The study assumes that government regulations on poultry farming, food safety, and halal certifications will remain relatively stable over the forecast period.

Market Scope

The scope of this report encompasses the Morocco Poultry Market from 2025 to 2030, providing a comprehensive analysis of key trends, growth drivers, challenges, and opportunities. The study focuses on the various poultry types, including chicken, turkey, and duck, with emphasis on their consumption patterns, production, and distribution.

This report covers both fresh and processed poultry products, which are experiencing different growth trajectories due to evolving consumer preferences. The market segmentation includes distribution channels such as supermarkets, convenience stores, online retail, and foodservice, highlighting the expansion of modern retail outlets and digital platforms.

Additionally, the report examines consumer behavior, with specific insights into the increasing demand for halal-certified and organic poultry products. Regulatory considerations and production costs, including fluctuating feed prices and disease outbreaks, are also discussed in relation to their impact on the overall market.

MARKET OUTLOOK

Executive Summary

The Morocco Poultry Market is poised for steady growth over the forecast period from 2025 to 2030. With increasing population, rising disposable income, and evolving consumer preferences, the demand for poultry products, particularly chicken, is witnessing a strong upward trend. Poultry, being an affordable and rich source of protein, remains a staple in Moroccan households, contributing significantly to the overall meat consumption.

Key drivers of the market include urbanization, changing dietary habits, and a growing preference for white meat over red meat due to health considerations. The expansion of the retail sector, including modern supermarkets and online platforms, is also increasing poultry product accessibility, particularly in urban centers. Additionally, the foodservice industry is witnessing a surge in demand, with hotels, restaurants, and quick-service restaurants contributing to the increased consumption of processed poultry products.

Despite the promising growth, the market faces challenges such as disease outbreaks, fluctuating feed prices, and regulatory pressures. Issues related to food safety and the need for stringent quality standards also impact production costs. Furthermore, while the demand for halal-certified poultry products is strong, fluctuations in production and certification processes may present hurdles for manufacturers.

Opportunities in the market include the growing popularity of organic and processed poultry, especially in health-conscious consumer segments. The demand for convenience foods, such as ready-to-eat poultry products, is also rising, providing lucrative opportunities for market players. Halal and organic certifications are becoming essential factors for success in this market, allowing companies to appeal to a broader, more diverse customer base.

COMPETITIVE LANDSCAPE

Key Market Players

• Dakhla Poultry
  

• SOUK Poultry
  

• Les Grands Moulins du Maroc (GMM)
  

• Sidi Ali Poultry
  

• Maroc Poulet
  

• Koutoubia Group
  

• Afriqia Poultry
  

• Alaoui Group
  

• Sidi Boubker Poultry
  

• Copag

Market Share Analysis

The Morocco Poultry Market is highly competitive, with both local and international players vying for a share of the growing consumer demand for poultry products. The market is primarily dominated by key players such as Dakhla Poultry, Maroc Poulet, and Les Grands Moulins du Maroc (GMM), each holding significant market shares due to their established presence, robust production capacity, and distribution networks across the country.

The chicken segment remains the largest in terms of market share, accounting for over 70% of the total poultry market. This is followed by the duck and turkey segments, which continue to grow but represent a smaller share of overall consumption. The increasing demand for processed poultry products such as ready-to-eat meals and frozen items is contributing to the expansion of processed poultry, offering key players opportunities to diversify their product offerings.

In terms of distribution, supermarkets and hypermarkets are the leading channels, capturing the largest portion of sales, followed by foodservice channels and online retail platforms. The rise of modern retailing and e-commerce is expected to significantly influence market share distribution in the coming years, as convenience and accessibility become key factors in consumer purchasing decisions.

MARKET DYNAMICS

Market Drivers and Key Innovations

Market Drivers

1. Increasing Demand for Poultry Products
   The rising population and urbanization in Morocco are major factors driving the demand for poultry products. Poultry is an affordable source of protein, making it a staple in Moroccan diets, particularly chicken. With an expanding middle class and increasing disposable income, consumers are spending more on high-quality poultry products.
2. Health Consciousness and Preference for White Meat
   With growing awareness of health and wellness, more Moroccan consumers are shifting towards poultry (especially chicken) due to its leaner protein content compared to red meat. This shift in consumer preference is propelling the market’s growth.
3. Expanding Retail and Distribution Channels
   The growth of modern retail formats, including supermarkets, hypermarkets, and e-commerce platforms, has made poultry products more accessible. This distribution expansion is helping meet the increasing demand across both urban and rural regions.
4. Government Support and Investments in the Sector
   The Moroccan government’s initiatives to support the agricultural and livestock sectors, including subsidies and investments in poultry farming infrastructure, are stimulating production capacity and improving quality standards.

Key Innovations

1. Processed and Ready-to-Eat Poultry Products
   The growing demand for convenience foods has led to innovations in processed poultry, including ready-to-eat meals, frozen poultry, and pre-packaged cuts. These innovations cater to the busy, health-conscious consumer seeking quick and nutritious meal solutions.
2. Organic and Halal Certifications
   As consumer preferences evolve, there is an increasing demand for organic and halal-certified poultry. Innovations in farming practices, such as organic poultry production, are meeting these demands while also addressing concerns about food safety and sustainability.
3. Technological Advancements in Poultry Farming
   Innovations in poultry farming techniques, including automation and precision farming, are improving efficiency and product quality. These technological advancements help reduce costs and increase production, benefiting both producers and consumers.
   

Market Challenges

1. Disease Outbreaks and Biosecurity Concerns
   Poultry farming in Morocco faces significant challenges from disease outbreaks, such as avian influenza, which can disrupt supply chains and reduce production levels. Maintaining biosecurity and disease prevention protocols is essential, but outbreaks still pose a risk to the market.
2. Fluctuating Feed Prices
   The price of poultry feed is a major cost component for producers, and fluctuations in feed prices can severely impact profitability. Global supply chain disruptions, weather conditions, and rising input costs are contributing to these price fluctuations, making it difficult for producers to maintain stable pricing.
3. Regulatory and Compliance Challenges
   Strict regulations on food safety, hygiene, and halal certification add complexity to poultry production. Adhering to these regulations can be costly, particularly for smaller producers, and any failure to comply can result in penalties or market exclusion.
4. Limited Technological Adoption in Rural Areas
   While urban areas are benefiting from technological innovations in poultry farming, rural regions in Morocco still face challenges in adopting advanced farming techniques. Limited access to modern equipment, training, and resources hinders productivity and efficiency in these areas.
5. Price Sensitivity Among Consumers
   Despite the growing demand for poultry, many Moroccan consumers remain price-sensitive. The rising cost of living and economic pressures mean that price remains a critical factor in purchasing decisions, which can limit the market for higher-end, value-added poultry products.
6. Environmental Sustainability Concerns
   As consumer awareness about environmental sustainability grows, the poultry industry faces pressure to adopt more sustainable farming practices. Issues such as waste management, water usage, and carbon emissions are becoming increasingly important.

Market Opportunities

1. Growing Demand for Processed Poultry Products
   The increasing preference for convenience foods, such as ready-to-eat and frozen poultry products, offers significant growth potential. There is a rising demand for time-saving, nutritious, and easy-to-prepare options among busy, health-conscious consumers are driving the Morocco poultry market.
2. Expansion of Halal and Organic Poultry Segments
   As demand for halal-certified and organic products grows, poultry producers can tap into these niche markets by offering certified organic poultry and catering to the religious dietary preferences of Moroccan consumers.
3. E-commerce and Online Retail Growth
   The rise of online shopping platforms presents an opportunity for poultry producers to expand their reach, especially in rural and remote areas where traditional retail outlets may not be as accessible. E-commerce offers convenience and increased sales potential.
4. Technological Innovations in Poultry Farming
   The adoption of automation and precision farming techniques offers poultry producers the opportunity to increase efficiency, reduce costs, and improve product quality. Investments in technology can boost productivity and sustainability.
5. Increase in Health-Conscious Consumer Base
   As consumers become more health-conscious, there is growing demand for lean meats like chicken. Producers can capitalize on this trend by emphasizing the health benefits of poultry, particularly in terms of protein content and lower fat content compared to red meat.
6. Diversification into Value-Added Products
   Expanding into value-added products such as marinated, pre-cooked, and seasoned poultry provides an opportunity to cater to evolving consumer preferences for convenience and unique flavors.
7. Government Support for the Poultry Industry
   The Moroccan government is offering incentives and subsidies to boost local poultry production, which creates opportunities for businesses to expand their operations and improve supply chain infrastructure.

RECENT STRATEGIES & DEVELOPMENTS IN THE MARKET

1. Increased Domestic Production and Export Growth
   • In 2024, Morocco produced 486 million broiler chicks and 15.1 million turkey chicks. Poultry meat production reached 582,000 tons of chicken and 152,000 tons of turkey.
   • Exports of day-old broiler chicks rose to 1.735 million units, up from 770,000 the previous year.
   • Poultry meat consumption per capita increased to 20.9 kg, up from 20.6 kg in 2023.
   • Egg consumption averaged 171 eggs per person, up from 169 the previous year.
   • Morocco shipped 61.179 million hatching eggs in 2024, up from 58.398 million in 2023.
   • Investments in the poultry sector reached MAD 14.3 billion, with annual revenues estimated at MAD 45 billion.
   • The sector provides approximately 515,000 jobs nationwide.
2. Government Measures to Stabilize Market Prices
   • Ahead of Ramadan 1446, the government reviewed the poultry sector to ensure market stability.
   • The Ministry of Agriculture collaborated with the Interprofessional Federation of the Poultry Sector (FISA) to assess sector conditions, supply levels, and price stabilization strategies amid growing demand.
   • Measures included regulating poultry feed prices, bolstering biosecurity on farms, and monitoring retail prices to deter speculative behavior.
3. International Collaboration to Enhance Local Production
   • Morocco is seeking foreign investment to establish industrial farms for breeding poultry grandparent stock, aiming to reduce reliance on imports.
   • The government is considering partnerships with U.S. companies to address the geographical space issue for setting up these facilities.
   • The ministry is willing to support foreign investment, provided there is local Moroccan involvement.
4. Addressing Market Irregularities and Enhancing Sector Organization
   • The Moroccan Competition Council identified major irregularities in the poultry market, including a lack of organization and inefficiencies.
   • Feed companies adjusted prices without a clear pattern, and outdated equipment among farmers weakened their bargaining power.
   • The council criticized the reliance on importing raw feed ingredients instead of finished mixed feed products, restricting external competition and market diversification.
     

KEY BENEFITS FOR STAKEHOLDERS

1. Producers & Farmers
   • Increased Market Demand: With growing urbanization and a shift towards poultry consumption, producers benefit from rising demand for chicken and other poultry products.
   • Government Support: Stakeholders can benefit from government initiatives, including subsidies, funding, and support for improving farming infrastructure and biosecurity.
   • Technological Advancements: By adopting modern farming technologies, producers can enhance productivity, reduce costs, and increase profitability.
2. Retailers & Distributors
   • Expanding Consumer Base: The increasing popularity of poultry products in supermarkets, hypermarkets, and e-commerce platforms presents significant growth opportunities for retailers and distributors.
   • Rising Sales of Processed Products: The growing demand for convenience and processed poultry products provides an avenue for retailers to diversify their product offerings and attract a larger customer base.
   • Online Retail Growth: As e-commerce continues to grow, stakeholders can expand their market reach by tapping into online sales channels, especially in rural regions.
3. Investors & Entrepreneurs
   • Expanding Market Potential: The expanding poultry market, along with governmental backing, offers opportunities for investors to profit from market growth, infrastructure projects, and processing innovations.
   • New Business Ventures: Investors can explore new business opportunities in the poultry industry, including poultry processing, value-added products, and feed production.
4. Consumers
   • Access to Affordable Protein: Consumers benefit from a consistent supply of affordable, high-quality poultry products.
   • Healthier Options: With rising awareness about health, consumers have access to leaner and more nutritious protein alternatives, including organic and halal-certified poultry.
5. Government
   • Economic Growth: The poultry sector contributes significantly to Morocco’s economy, providing jobs and boosting agricultural exports.
   • Food Security: By supporting domestic poultry production, the government ensures food security and reduces dependence on imports, strengthening the country’s self-sufficiency.
     

At FoodBev Research, we emphasize reliability by employing robust market estimation and data validation methodologies. Our insights are further enhanced by our proprietary data forecasting model, which projects market growth trends up to 2030. This forward-thinking approach ensures our analysis not only captures the current market landscape but also anticipates future developments, equipping stakeholders with actionable foresight.

We go a step further by offering an exhaustive set of regional and country-level data points, supplemented by over 60 detailed charts at no additional cost. This commitment to transparency and accessibility allows stakeholders to gain a deep understanding of the industry’s structural and operational dynamics. By providing exclusive and hard-to-access data, FoodBev Research empowers businesses to make informed strategic decisions with confidence.

In essence, our methodology and data delivery foster a collaborative and data-driven decision-making environment, enabling businesses to navigate industry challenges and capitalize on opportunities effectively.

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Table of Contents

• • INTRODUCTION

    • Industry Overview
    • Scope of the Study
    • Years Covered & Data Sources
    • Key Assumptions & Definition
    • Market Scope

  • RESEARCH METHODOLOGY

  • MARKET OUTLOOK

    • Key Insights
    • Market Overview
  • Market Segments 

• Product Type

• • • • Chicken, Turkey, Duck, Others

• Distribution Channel

• • • • Supermarkets & Hypermarkets, Convenience Stores, Online Retail, Butcher Shops, Foodservice Channels

• End-User

• • •  Household, Hotels & Restaurants (HoReCa), Food Processors

• COMPETITIVE LANDSCAPE

• Strategic Development (Key Strategic Moves)
• Market Positioning Analysis
• Key Player Profiles
  • Dakhla Poultry
  • SOUK Poultry
  • Les Grands Moulins du Maroc (GMM)
  • Sidi Ali Poultry
  • Maroc Poulet

• MARKET DYNAMICS

  • Market Drivers
  • Market Challenges
  • Market Opportunities
  • Porter’s Five Forces’ Analysis
    • Bargaining Power of Suppliers
    • Bargaining Power of Buyers
    • Threat of New Entrant
    • Threat of Substitutes
    • Competitive Rivalry

• GLOSSARY OF PROMINENT SECONDARY SOURCES

• DISCLAIMER

• ABOUT US